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News FILA sneakers 

The trademark Italian Rome FILA sporting goods company hired a Japanese designer to design a logo for FILA in 1972. The logo, with the letter f as the main element, came out and was greatly admired by the Italian boss. The letter f, innovative use of the geometric design of beautiful plump, have strong artistic aesthetic feeling, in conformity with the Italian history of artistic atmosphere, so until today, FILA company still has no plans to replace its trademark. Developed in 1911, the FILA brand was founded by the FILA brothers in BIELLA, at the foot of the Italian Alps, and was originally a family textile enterprise.

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The f-box logo of FILA was designed by the Japanese designer, Mr. Ixin, under the guidance of Dr. Enrico frankie.

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In 1973, former Swedish player bjork berg became a spokesman for FILA, wearing the FILA tennis series, winning six consecutive French open titles.

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In 1974, velas became the first South American to win a grand slam title. The FILA tennis player has been on the winning streak for nearly a decade.

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In 1977, American tennis star John McEnroe began his career in a FILA tennis series.

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In 1982, golfer Tom Watson wore a FILA golf series, winning the us open.982, FILA began to sponsor the us open and became a designated supplier for the us for 22 years.

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In 1986, rennard meisner, a famous mountaineer, was the first person to climb Mount Qomolangma without oxygen in her FILA mountaineering series.

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In 1990, monica seles wore a FILA become the youngest legal champion in fashion. She also won three French open titles, two U.S. open titles and four Australian open titles.


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